THEME 2020


One million of planet Earth’s eight million different species are threatened with extinction. This fact also jeopardizes humanity’s own survival as a species.

Despite scientists’ insight that the biodiversity of the Earth is crucial for our existence, the issue tends to fall between decision makers’ areas of responsibility and does not receive the same attention as, for example, climate change.

The issue of biodiversity is complex and has a bearing on a very wide range of conditions for life on Earth – everything from clean water, raw materials and food production to genetic variation, inspiration for technical solutions and cures for diseases. The multifaceted and intractable nature of the significance of biodiversity must not contribute to an inability to act. We need solutions and initiatives in many areas to achieve Sustainable Development Goals numbers 14 and 15, which address ecosystems in the oceans and on land.

The jury for the WIN WIN Gothenburg Sustainability Award have sought out individuals and organizations that have helped bring attention to and/or achieved improvements in biodiversity – locally, regionally or globally, and can now present five finalists.


The winner will be announced on the World Biodiversity Day, the 22nd of May.


Dr. Jane Goodall 

Dr. Jane Goodall has dedicated her life to studying and preserving chimpanzees, and is one of the world’s foremost experts on non-human primate behavior.

The jury nominates Dr. Jane Goodall, who through her conservation and development projects has given the world a greater understanding of our near-relatives and the importance of biodiversity.


Nordens Ark 

Nordens Ark is a Swedish foundation that works with biodiversity conservation, breeding, research and educational activities.

The jury nominates Nordens Ark for its work in endangered species conservation as well as in increasing public engagement, giving visitors a better appreciation of endangered species and understanding of the importance of biodiversity.


Raoni Metukire 

Raoni Metuktire is an indigenous leader of the Kayapo people and has vocally opposed unsustainable developments in Brazil, including the Belo Monte Dam construction, the ongoing deforestation of Amazonas and eradication of indigenous culture.

The jury nominates Raoni Metukire for his efforts as an international voice for indigenous people and their fight to conserve biodiversity through traditional knowledge and practices.


The Lübeck Model

The Lübeck Model is an ecosystem-based forestry method that strives for cultivated forest to be as similar to a natural forest as possible by harvesting trees through selective felling instead of clear-cutting.

The jury nominates the Lübeck Model as a concrete example of how forests can be used in a way that protects and preserves natural processes and biodiversity, while allowing for commercial processes to proceed.



The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) is an intergovernmental body that provides information to decision makers about the current state of the world’s biodiversity.

The jury nominates IPBES for their decisive role in outlining the drivers of biodiversity loss, communicating the magnitude of the problem and laying the groundwork for a new agenda and transformative change in relation to biodiversity using a methodology that incorporates extensive natural and social science research, as well as indigenous and local knowledge systems.