2004 – Joan Bavaria

The Jury's motivation

The City of Göteborg International Environment Prize for 2004, SEK 1 million, has been jointly awarded to Joan Bavaria, USA, and Tessa Tennant, UK, for their pioneering efforts in the strategic future forum “sustainable investment,” the purpose of which is to promote socially, environmentally and economically responsible investing. Both dynamic women– by building public opinion and their own investment companies and funds with this focus – have contributed to an increasing number of businesses adopting more sustainable development. Therefore, they can also inspire us in Göteborg and West Sweden to steer development towards long-term, sustainable investments in the broadest sense of the word.

Joan Bavaria founded an investment company in 1982 focused on sustainable investments. Since this,
through her work in her investment company and as the chairperson of CERES, she has advocated
socially and environmentally responsible investing in the financial world and thereby has inspired, not the least, major American corporations to greater consideration of the environment.
Joan Bavaria is awarded the prize for being an early source of inspiration and a pioneer for sustainable business.